“I make beer because I like to drink beer, and so does everybody else,” Andris told me once. “I figure if I’m making people happy, then I’m doing something right. And if I can make a buck doing it, then good for me.”
It was that simple. There was no grandiose vision of delivering the masses from mass-produced, monotonous beer. Nor was there a desire for great fame or recognition. Andris’s approach was based on the notion that somewhere not too far away, somebody would get off work, change into comfortable shoes, grab a beer out of the fridge, and find a moment of satisfaction in that first taste. It might not solve all of life’s problems, but when he or she took that first drink, everything would be made just a little bit lighter, a bit better. People depend on brewers to provide them with that moment of relief, and brewers take their role in that relationship seriously.”
We think this pretty much sums up a large portion of our approach to beer. Beer makes people happy… We all love drinking beer; and with that us at Gallows Hill Brewing Co loves making beer. Regardless of the new-prohibitionist approach some authorities take these days, beer is part of the fabric of our society. We will keep doing our part to keep it that way. Being able to enjoy a cold beer after a long day is a well-earned right for any person… A slice of relaxation and freedom.
Thanks to a lot of relaxation happening this time of year; the untimely load-shedding stint from Eskom; and the capacity of our operations at present we are struggling a bit to keep up with demand for our beers. It is not something people like to hear, but we will most probably run out of stock a couple of times this summer.
Being in this situation is not ideal, but when trying to start a small brewery while maintaining demanding day jobs and other personal commitments upgrading and growing a small business takes a lot of planning and very often longer than expected. It is also part of our plan… Growth in manageable and smaller steps. Some people just jump into bigger things without making sure all the numbers work and they have given enough thought to all of the components that form part of running a brewery, we don’t. We do things our way…
2014 was a great year. The support and feedback was great and reassuring. We seem to be on the right track and the foundation to build a much larger operation is taking shape.
Our plan is to start building on this foundation in the coming year, starting with gradual increases in our production capacity and then increasing our market footprint a bit.
Thanks for the great support in 2014.
(Excerpt above from: Lewis, Sean. “We Make Beer.” St. Martin’s Press. iBooks. This material is protected by copyright. Check out this book on the iBooks Store: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewBook?id=842473770 )